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The story began long ago after many storeowners and customers called, emailed, or wrote letters asking us if we would ever introduce a portable stand that you could carry from room to room as easily as a shoe box. They said it would be nice if something like that could hold whatever a Gazelle can hold so that it could go with them to the office or even a journey in the motorhome. It should be compact enough to put in a tote bag, but should work just fine on any desk or table or even in your lap. ANYTHING ELSE LADIES? |
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Laura got all excited about a new product; and in no time at all, she had me jumping through hoops. We needed it right away. The illustration actually shows me trying to “wiggle out” of the hoops. Fortunately for all, Laura won I was worn out from sawing and drilling and sanding yada yada yada. Nevertheless I found myself engrossed in inventing a stand that could work on a table or desk top as well as in one’s lap. It had to have high capacity yet be compact & light enough to go anywhere. |
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Laura & I decided to pursue a design with two configurations of assembly - one for use, another for storage. Everyone’s favorite British secret agent 007 - James Bond? had lots of neat toys. I showed the idea to Laura and kept asking her “Isn’t it cool?”,I went on about Elan being perfect for James Bonds’ evenings. especially if there were no girls or casinos in his next blockbuster: “The SPY Who Stitched Me”? “OK FINE it’s great; can we move on now please?” Then it struck me like a squirt gun in the eye: The common characteristic of all 007’s women is “elan” (youthful verve). Laura and smiled at each other - we had just named our new stand. More importantly, the suggestion of a needlework store owner and the continuous input and testing by Laura, yielded a product that has stood the test of time exceeding all expectations. |
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