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Laura & I decided to pursue a design with two configurations of assembly - one for use, another for storage. Everyone’s favorite British secret agent 007 - James Bond? had lots of neat toys.
I showed the idea to Laura and kept asking her “Isn’t it cool?”,I went on about Elan being perfect for James Bonds’ evenings. especially if there were no girls or casinos in his next blockbuster:
“The SPY Who Stitched Me”?
“OK FINE it’s great; can we move on now please?” Then it struck me like a squirt gun in the eye: The common characteristic of all 007’s women is “elan” (youthful verve). Laura and smiled at each other - we had just named our new stand.
More importantly, the suggestion of a needlework store owner and the continuous input and testing by Laura, yielded a product that has stood the test of time exceeding all expectations.
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