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I’m Sheldon Padawer - the one who translates ideas and suggestions into Artisan Design products. I play a daily role in marketing, R&D, and production. Education and experience are not enough to be a successful “inventor”, much less run a successful business. If not for the talents of my wife- Laura, Artisan Design would have never happened. Her education and experience in business management and my background in architecture and engineering have allowed us to take problems, analyze them, conceptualize solutions, build prototypes, and eventually manufacture products that offer great value for the needlework community.
Laura manages the the office and administration of Artisan Design including, bookkeeping, inventory, production, and packaging. Laura - being a cross stitcher - understands many of the “nuances” that must be taken into account from the needleworker’s point of view. She has been my primary collaborator We complement each like husband and wife (which we are).
We’ve come a long way from operating our tiny garage back in 1992. We’ve added equipment , fixtures and processes for greater precision, consistency, and productivity. Several of our new products and some established ones are benefiting from these upgrades. Ultimately, the product is improving, while enhanced productivity is keeping prices stable.
We‘ve enjoyed serving needleworkers since 1992, and hope to continue for many years to come. Next to raising our family, Artisan Design has been our most rewarding experience ever.
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